Impact Campaigns
At Fresh Tape, we know how to make viral content that audiences love. We also know that a well-told narrative can do more than just entertain – it can inspire, uplift and motivate meaningful change individually and collectively. That’s why we’re using our proven audience activation capacity, backed by measurable engagement, to build dynamic grassroots campaigns around some of the most impactful content out there. We make sure that the important stories that creators spend so much time telling make it in front of audiences that care to do something more, amplifying investment, behavior change and policy outcomes.
Backed by a network of experts who know the power of storytelling and in partnership with organizations who are already doing the hard work of connecting with communities locally, FT Impact delivers life-changing campaigns that convert audiences from viewers to advocates (action?).
Media Based
Our team has worked on media-based impact campaigns that:
+Embedded fun stop-motion videos that demonstrate low-cost science experiments into school curriculums across the US, becoming an especially important distance learning tool during COVID
+Increased school enrollment by 42% in communities in northern Nigeria where girls, especially, often don’t make it past primary school
Ready to amplify your story’s impact? FT Impact can help you:
+Design an innovative and bespoke campaign strategy
+Inform content messaging at any stage of production with an eye for maximizing impact
+Connect you with a network of leaders and organizations working to create change around your cause
+Build your team’s capacity to engage audiences now and in the future
+Create original promotional assets to support your campaign
+Activate audiences locally and nationally with events planned to create connections in person and virtually